We use identity and creativity to give your brand a clear image and a sharp position — so it speaks directly to the customers you want to reach.
3–6 weeks
From brief to a complete brand solution.
Four packages,
built around where your business is today.
BusinessFits your goals
HumanSpeaks to customers
MarketStands apart
CreativeGets remembered
120+ brands have built
their image with us.
+Clear image.
Sharper reach.
Good-looking design is not enough if your customers do not notice you, understand you or remember you. PlanBe’s Intelligence Framework looks at your brand through four lenses — Business, Human, Market and Creative Intelligence — to design a brand image and position that is practical, not just beautiful.
The result is a brand that fits your business goals, speaks to how your customers decide, stands apart in your market, and turns all of it into creative work people respond to.
An interview about your business, audience and competitors, turned into a visual direction we agree on together.
Two design concepts to choose from — logo, or packaging direction for packaging projects.
Building on the concept you choose, we develop the applications your brand needs — stationery, social, packaging and more — so it works everywhere your customers meet it.
Brand guidelines and every final file, ready for your team, printers and partners.
Each package has a clear scope and timeline — so you know exactly what you'll get before we start.
Build or rebuild your brand. Hover a card to see what's inside.
Get the essentials right.
New businesses on a smaller budget that need a logo and the essentials.
Launch-ready, from name to public.
New brands and SMEs launching their first product or service, ready for market.
One brand across every platform.
Established businesses that need one consistent brand across every platform and touchpoint.
Packaging for an existing brand — or help finding where to start.
Your range, ready for the shelf.
Existing brands launching or refreshing the packaging for a product range.
Not sure where to start?
Tell us about your business and where you want it to go — we'll recommend the right starting point or put together a custom scope.
Between about 3 and 6 weeks depending on the package, counted in working days from the brief. Your review time adds to it.
Two rounds of revisions at each stage. Further rounds are quoted as an add-on.
A deposit on signing and the balance on final approval. Brand System is split into three payments.
Photography, printing, extra SKUs and naming (where not included) can be added. We'll quote them before work starts.
Yes. Many brands start with Brand Starter and add packaging or a fuller system later.